You have written a book – congratulations! You are ready to start promoting your brand-new book, but you do not have hundreds of pounds in your budget to spend. We have got your back. Here are our top five free ways to promote your new book online.
You may wish to use your real name as the author of your book. This is great if someone of the same name has not already become a well-known author. Check Amazon for book listings of authors of the same name and ensure that yours is available to use.
If you do select a pen name, make it appeal to your target audience. Be easy to spell and find online. Ensure your pen name can be pronounced by your readers and choose one that rolls off the tongue and is enjoyable to say. The phycology behind this is that the more approachable your brand, the more people will want to talk about your book with their friends and colleagues.
Similarly, another person by your name may be famous for something else. An influencer or another business. Check the handles on social media accounts for your name. It is important that it is available as this will be a driving force behind your future promotions.
Business branding does not stop at companies and Ecommerce shops. Branding yourself as an author is a clever way to become easily recognisable to your fans. Creating a logo is an excellent way to get started. It defines who you are, what you do and what genre customers should expect. Design a logo for free here.
Welcome contact with your readers by creating a business email. Have a link to your email on your website and social media accounts. Add your email to business cards and, most importantly, put it in your book. Ask customers to contact you with their thoughts on your book.
Many authors cut this part of the process as they are not aware. But how many times have you wished you could ask a writer questions about their story or simply let them know how engaged you were with their words? Making yourself available is an excellent method of free promotion. Always ensure you reply to their messages and ask them to share them on their own social media accounts with your related hashtag.
Sign up for business social media. It is a great step towards sales. You can open a shop with Facebook and Instagram and sell your books from there. Prospective customers can then view what you have available whilst they are scrolling their socials. This cuts out the need for them to visit a specific website and makes your book accessible for a wider market.
Get involved and active on all social media groups that relate to your demographic and genre. Writing groups are also a great start as many writers buy books from new authors. Gain a presence in the groups by replying to comments and interacting on people’s posts. Allow people to get to know you. Your thoughts and opinions and keep a professional, bubbly attitude. People respond to positivity. When it comes time to promote your own book, you will have a large group of people who feel affiliated with you and your venture: people who are more than willing to support you.
Promoting your book for free is easier than most people think. Putting the time and effort into holistic promotion is something that many authors forget. It can be more beneficial to focus on free methods rather than sending out a bunch of targeted ads, especially if you do not already have a following on social media or a recognised brand.
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