Luke J. Wilson | 22nd December 2025 | Self-Publishing

📘 How to Self-Publish Your Book Easily (Even If You’ve Never Done It Before) So, you’ve written a book—maybe a devotional, a character study, or your first novel—and now you're wondering: “How do I actually publish this?” Don’t worry. Self-publishing doesn’t have to be overwhelming or expensive. In fact, I’ve refined a process over the years that removes nearly all the hassle, even if you're just starting out. Here’s my streamlined, step-by-step guide to publishing your book without needing to learn complicated formatting software or juggle multiple publishing platforms. ✅ Step 1: Write and Format Your Book Using Reedsy (FREE) 📍 https://editor.reedsy.com Reedsy is a free online book editor that handles professional formatting for both ebooks and print-ready manuscripts. Just sign up, paste in your chapters, and Reedsy will: Automatically format your book to industry standards Include front matter (title, copyright, etc.) Add back matter like About the Author or Also by this Author Export both an EPUB (ebook) and a PDF (print) version This means no need to mess around with Microsoft Word or typesetting software—Reedsy does the heavy lifting for you. ✅ Step 2: Distribute Your Book Using PublishDrive 📍 https://publishdrive.com Once your files are ready, head over to PublishDrive. This platform lets you publish your book to multiple global retailers (like Amazon, Apple Books, Google Play, Barnes & Noble, Kobo, and more) all from one dashboard. There's a free tier for one published book. Paid tiers are available if you’re publishing more titles. It helps track and manage all your sales, royalties, and reports in one place. This saves you the headache of uploading your files separately to each store and logging into five dashboards every month. ✅ Step 3: Buy an ISBN (Optional but Recommended) If you’re publishing print versions, you’ll need an ISBN. 🔗 Cheapest ISBN source for UK authors: https://bookisbn.org.uk 🔗 Cheapest ISBN source for US authors: https://www.isbnservices.com Here’s what you need to know: Reedsy and PublishDrive allow ISBNs. Buying from ISBN Services is cheaper and will label your book as independently published. This site includes the barcode graphic, which some ISBN sellers charge extra for. If you want to list under your own publishing imprint name, you'll need to buy from Nielsen UK (more expensive). In short: Book ISBN - UK only: affordable ISBN with the barcode graphic for (£40 at the time of writing) ISBN Services – USA only: affordable and includes the barcode graphic (around $22 at the time of writing) ISBN Agency – $34.99 for one ISBN (at the time of writing) Nielsen UK – ideal if you want it listed under your own UK imprint Owning your ISBN also makes your book appear more professional and gives you greater distribution flexibility. 💡 Tip: If you're only using Amazon KDP, they provide a free ISBN, but it can only be used on Amazon. ✅ Step 4: (Optional) Use Amazon KDP for Amazon-Only Publishing 📍 https://kdp.amazon.com If you want to publish only to Amazon, you can skip PublishDrive and go direct. But be warned: You’ll need to handle your own formatting (or use a tool like Reedsy first). The process can be more manual and time-consuming. KDP does offer free ISBNs, but you won’t be able to use them elsewhere. I personally recommend using Reedsy + PublishDrive for wider reach and less hassle. ✅ Step 5: Get Early Reviews with Booksprout (ARC Tool) 📍 https://booksprout.co Want to launch your book with reviews already in place? Set up an ARC (Advanced Reader Copy) campaign using Booksprout. It allows you to: Invite beta readers or early reviewers Distribute copies securely Gather early reviews for Amazon and other platforms This boosts visibility when your book goes live...

Luke J. Wilson | 21st January 2022 | Self-Publishing

So you've about to publish your book on Amazon, congratulations! That's it, right, nothing more to do now? This is just the beginning. Now is the time to make sure that your keywords and description are really on point and help drive your organic sales. I have recently discovered a tool called eGrow which lets you reverse lookup keywords from other books on Amazon, which you can also check per marketplace too (i.e. the .com or .co.uk Amazon marketplaces). You just paste a product URL into the dashboard, and it will bring up a list of results you can filter and look through to see what people are searching, and how much the keyword is worth, that are relevant to your book. egrow.io interface As you can see from the image above, it can potentially show you lots of good information to help guide you in what to include in your keyword section of the book details page. What I have done is search for a few books which are in a similar area and genre to mine, looked at the top keywords and then copied them to my keyword section on the KDP setup. KDP Book Details Page   Another thing you can consult to make sure you are getting the keyword right and not adding any which will get your book pulled from the site, is the Make Your Book More Discoverable with Keywords (amazon.com) guide from Amazon. This page lists all the guidelines you must follow, as well as best practices for creating keywords for your book, such as: Combine keywords in the most logical order. Customers search for "military science fiction" but probably not for "fiction science military" Use up to seven keywords or short phrases. Keep an eye on the character limit in the text field Before publishing, search using keywords you’re considering on Amazon. If you get irrelevant or unsatisfying results, make some changes. When searching, look at the suggestions that appear in the "Search" field drop down Think like a reader. Imagine how you'd search if you were a customer Choose your marketplace Another thing to keep in mind is your primary marketplace. If you've published already and have some sales statistics, you can filter these by marketplace to see where you got the most sales. Even though I am a UK author, the majority of my sales have been to America through the Amazon.com marketplace, selling almost triple to the Amazon.co.uk marketplace! So with this in mind, I have published my recent book with the primary marketplace set to "amazon.com", as this is where Amazon and its algorithms etc. will push it more for end users searching for similar books. Primary Marketplace settings   Hopefully all of this will give you a heads up of what you can do to help your book rank organically. I have just started this on my new release, so alongside some Facebook Ads I will be doing, I hope it will pay off! Let me know how you have had success with your books in the comments below!  ...

Luke J. Wilson | 07th July 2020 | Self-Publishing

Many people say they want to write a book “one day”, or that they have a great idea for a story. Some might even have had an exciting life which would make an interesting novel or biography to read. A lot of the time, it’s the thought that they would never get a publishing deal for their book which stops the creative process from even beginning, but in this digital age we find ourselves, publishing a book has never been easier! Self-publishing no longer has that stigma of poorly written and badly edited books anymore, as more and more people turn to it — especially with so many online options to do so these days. Even many famous authors began with self-publishing and hit it big! So let’s get into it: Step One: Write your book! Sure, this might sound strange to put in this guide on publishing, but you only get to publish if you actually finish (or start!) your book. Don’t let “one day” never arrive, make “one day” today. Lock yourself away and get writing! If you’re looking for motivation, join Twitter and get involved in the #WritingCommunity, or join in with NaNoWriMo as a way to push yourself towards your goal. Step Two: Edit your book This one is crucial to getting your book widely read and taken seriously (and professionally). Nobody wants to read something with many typos or grammatical mistakes as it will just come across amateurish. If you are unsure on how to go about this, here are some step-by-step instructions, or you can search for an editor on Reedsy. Step Three: Format your book Formatting your book is about getting it set right for the size of book you want printing, assuming you are making a print version as well as an eBook. Once you have decided what size book you want, head over to Amazon’s Paperback Manuscript Templates page where you can download a ZIP file full of preset MS Word files. All you need to do it copy your text into it and then you can work on adjusting the layout of the text and chapters to suit the new page size and margins. If you’re unsure about doing this, you can also find people to hire who can do all this for you too. If you only want to make an eBook, check out my eBook formatting and publishing guide. Step Four: Design your cover Unless you can do graphic design yourself, hire a professional cover designer! We all know the saying, “don’t judge a book by its cover”, but the truth of the matter is that we all do. An eye-catching book cover is what draws someone’s attention to your book on the shelf over all of the others. If you can create graphics yourself, Amazon provides a handy tool for generating a cover template based on your book size and page count, here. Step Five: Buy an ISBN (optional with Amazon KDP) Having your own ISBN will give your book the opportunity for a wider market, as you will own it and can reuse it if you publish the same book on other platforms (such as IngramSpark, Kobo etc). But if you don’t have one, Amazon can provide you with one of their own internal barcode system numbers. The plus side is that this is free, but the downside is that you can’t use this barcode ISBN outside of Amazon’s publishing system. ISBN’s can be quite pricey, but I have shopped around and found a few places where you can buy them at a decent price: Be aware that getting the ISBN could take up to 2–3 business days, so don’t leave it until the last moment! https://bookisbn.org.uk (this one starts at £30) and; http://www.isbnservices.com A couple of other options, but may cost more than the above sites: https://www.isbnagency.com and http://www.isbn.nielsenbook.co.uk An important thing to bear in mind is that if you buy one of these cheaper ISBN numbers, they will have a fixed publisher name on it as the company who provides the ISBN number, whereas the full price ISBN will let you specify the publisher name (or your own name). Also take note that an ISBN and a barcode aren’t the same thing; you need an I...

Luke J. Wilson | 23rd October 2019 | Self-Publishing

If you are about to self-publish your book but are unsure about which platform to use, have a read through this list of things I’ve learnt over the last year or so. I initially published my book on Amazon CreateSpace (now renamed as Kindle Direct Publishing) as that’s all I was familiar with at the time back in Dec 2017, but have since found many other platforms which are also similar. For the sake of this post, I am concentrating on KDP vs IngramSpark as I was looking into, and since have, published my book through IngramSpark. One of the best points between the two is that Ingram supplies many bookshops across the world. I’m in the UK and am trying to get my book in to the local Christian and indie bookshops. No one (or very few) bookshops will touch Amazon/CreateSpace, but through Ingram I potentially can get my foot in the door.   While KDP is completely free, there are a few things to note about using IngramSpark alongside it. Let’s have a look at a few key differences to be aware of: 1. UPFRONT COSTS Ingramspark has an upfront cost, whereas KDP is free — but the pros of using IngramSpark outweigh the cons of any costs, in my opinion. Prices as of 21st Oct 2019 are — eBook: $25 (£19.23), Print: $49 (£37.69) See the full costing here: http://www.ingramspark.com/features Along with a title set up fee (above), there is also a cost to making revisions after you have submitted your book for distribution. Any changes to cover design or manuscript will incur a $25 fee on IngramSpark, whereas KDP is totally free. So the major con is the cost of using IngramSpark over KDP, but some of the main pros to consider include: Opportunity to get into brick-and-mortar bookshops The ability to create hardbacks, which Amazon doesn’t have. They also have UK distribution so you can order your own book at an Author discount with fair postage prices, this will like pass onto retailer who may buy your book on wholesale. Since CreateSpace became merged with KDP, they also now have UK distribution for ordering your own books too, which they didn’t have before (it was all US based).   2. ISBN NUMBERS KDP offers you a free ISBN for your book, but with the limitation that it’s only applicable to Amazon. On top of that, the KDP assigned ISBN lists them as the publisher, which is typically what you want to avoid when self-publishing and aiming to get into bookshops as many retailers don’t look favourably upon “CreateSpace publishers” listed on the ISBN. IngramSpark offers a placeholder “ISBN” which you can use while sorting out your cover files and manuscript in their author portal, but you can’t go to print with it and will require a real ISBN number to publish your book. On pro of the KDP platform is that you can publish eBooks without being required to buy a new ISBN as Amazon will assign it a number using its own internal system. IngramSpark will require a separate ISBN for print and eBook. Many sites sell ISBN’s at a high cost — often around £80+ (around $100 USD). I’ve found a couple of websites that sell them a lot cheaper and which are still compatible with KDP and IngramSpark (I contacted them to make sure, though double-check their FAQ pages in case anything changes). Be aware that getting the ISBN could take up to 2–3 business days, so don’t leave it until the last moment! Here’s a couple of cheaper ISBN providers you can buy from: https://bookisbn.org.uk (this one starts at £30) and; http://www.isbnservices.com A couple of other options which may cost more: https://www.isbnagency.com and http://www.isbn.nielsenbook.co.uk One thing to note is that if you buy one of these cheaper ISBN’s, they will have a fixed publisher name on it as the company who provides the ISBN number, whereas the full price ISBNs will let you specify the publisher name.   3. YOU’LL NEED A DIFFERENT ISBN PER BOOK VERSION/TYPE On an ISBN-related note, this is worth ...

Luke J. Wilson | 22nd December 2025 | Self-Publishing

📘 How to Self-Publish Your Book Easily (Even If You’ve Never Done It Before) So, you’ve written a book—maybe a devotional, a character study, or your first novel—and now you're wondering: “How do I actually publish this?” Don’t worry. Self-publishing doesn’t have to be overwhelming or expensive. In fact, I’ve refined a process over the years that removes nearly all the hassle, even if you're just starting out. Here’s my streamlined, step-by-step guide to publishing your book without needing to learn complicated formatting software or juggle multiple publishing platforms. ✅ Step 1: Write and Format Your Book Using Reedsy (FREE) 📍 https://editor.reedsy.com Reedsy is a free online book editor that handles professional formatting for both ebooks and print-ready manuscripts. Just sign up, paste in your chapters, and Reedsy will: Automatically format your book to industry standards Include front matter (title, copyright, etc.) Add back matter like About the Author or Also by this Author Export both an EPUB (ebook) and a PDF (print) version This means no need to mess around with Microsoft Word or typesetting software—Reedsy does the heavy lifting for you. ✅ Step 2: Distribute Your Book Using PublishDrive 📍 https://publishdrive.com Once your files are ready, head over to PublishDrive. This platform lets you publish your book to multiple global retailers (like Amazon, Apple Books, Google Play, Barnes & Noble, Kobo, and more) all from one dashboard. There's a free tier for one published book. Paid tiers are available if you’re publishing more titles. It helps track and manage all your sales, royalties, and reports in one place. This saves you the headache of uploading your files separately to each store and logging into five dashboards every month. ✅ Step 3: Buy an ISBN (Optional but Recommended) If you’re publishing print versions, you’ll need an ISBN. 🔗 Cheapest ISBN source for UK authors: https://bookisbn.org.uk 🔗 Cheapest ISBN source for US authors: https://www.isbnservices.com Here’s what you need to know: Reedsy and PublishDrive allow ISBNs. Buying from ISBN Services is cheaper and will label your book as independently published. This site includes the barcode graphic, which some ISBN sellers charge extra for. If you want to list under your own publishing imprint name, you'll need to buy from Nielsen UK (more expensive). In short: Book ISBN - UK only: affordable ISBN with the barcode graphic for (£40 at the time of writing) ISBN Services – USA only: affordable and includes the barcode graphic (around $22 at the time of writing) ISBN Agency – $34.99 for one ISBN (at the time of writing) Nielsen UK – ideal if you want it listed under your own UK imprint Owning your ISBN also makes your book appear more professional and gives you greater distribution flexibility. 💡 Tip: If you're only using Amazon KDP, they provide a free ISBN, but it can only be used on Amazon. ✅ Step 4: (Optional) Use Amazon KDP for Amazon-Only Publishing 📍 https://kdp.amazon.com If you want to publish only to Amazon, you can skip PublishDrive and go direct. But be warned: You’ll need to handle your own formatting (or use a tool like Reedsy first). The process can be more manual and time-consuming. KDP does offer free ISBNs, but you won’t be able to use them elsewhere. I personally recommend using Reedsy + PublishDrive for wider reach and less hassle. ✅ Step 5: Get Early Reviews with Booksprout (ARC Tool) 📍 https://booksprout.co Want to launch your book with reviews already in place? Set up an ARC (Advanced Reader Copy) campaign using Booksprout. It allows you to: Invite beta readers or early reviewers Distribute copies securely Gather early reviews for Amazon and other platforms This boosts visibility when your book goes live...

Luke J. Wilson | 19th May 2025 | Social Media

📣 How to Market Your Books (and Yourself) on TikTok, Instagram, and Facebook: A Practical Guide for Authors You’ve written your book. You’ve published it. Now comes the tricky part: getting people to notice it. With traditional marketing channels becoming more expensive and competitive, authors are turning to social media, particularly TikTok, Instagram, and Facebook, to grow their audience and drive book sales. And the good news? You don’t need to go viral or dance on camera to make an impact. Here’s how to build your brand, connect with readers, and market your books authentically on each platform—without (hopefully) burning yourself out! 📱 TikTok (a.k.a. #BookTok) Why It Matters: TikTok has become one of the most powerful platforms for authors. A single video can launch a self-published book into bestseller status if it resonates with the right audience. What Works: Short, punchy videos (15–30 seconds) Behind-the-scenes content: your writing process, inspiration, book cover reveal Reader-focused videos: "If you liked this, you’ll love that" Trends with a twist: use popular sounds/memes/trends but relate them to your book or niche Hosting Live Q&As, giveaways, or launch parties Easy Content Ideas: “3 books that inspired my novel” “The hardest chapter I had to write” “Things only writers understand” A dramatic reading of a powerful line from your book Annotated flip-through of your print edition Tools: Use CapCut for quick, stylish edits Add on-screen captions for accessibility and retention (A 2019 study conducted by Verizon Media found that up to 69% of consumers prefer watching videos without sound, so captions are a must) Tips: Post 3–5 times a week (or build up to this, consistency is key) Use #BookTok, genre-specific hashtags (eg, #YAfiction), and niche communities (eg, #IndieAuthor) Don’t worry about polish—real and authentic is better than perfect 📸 Instagram Why It Matters: Instagram is a visual platform perfect for branding, building an author aesthetic, and connecting with readers and other writers. What Works: Beautiful flatlays of your book with coffee, candles, or nature Author selfies with captions about your writing journey Short Reels (15–30 seconds) with trending audio or tips Carousels: "5 things I learned self-publishing my first book" Easy Content Ideas: Cover reveal with a dramatic audio Aesthetic mood boards for your characters or settings Quote graphics from your book (designed in Canva) Snippets from reviews or reader messages Behind-the-scenes shots: your writing space, launch day, drafts Tools: Canva for branded, eye-catching graphics Planoly, Later, or Metricool for scheduling and analytics Tips: Stick to a consistent colour scheme or aesthetic Post to Stories daily, grid 3–4 times per week Be social: comment on posts, reply to DMs, and engage with others in your niche 👥 Facebook Why It Still Matters: Facebook remains a powerhouse for community building, especially with Groups, Events, and your author Page. What Works: Updates on your book’s progress, launch plans, or reviews Joining or creating Facebook Groups for your genre or niche Hosting Live Q&As, giveaways, or launch parties Sharing blog links, ARC sign-ups, and behind-the-scenes updates Easy Content Ideas: “What chapter was hardest for me to write?” Book cover teaser with “Coming soon!” energy Reader polls (“Which character do you relate to most?”) Sharing links to blog posts, interviews, or book trailers Tips: Post 2–3 times per week Pin important posts (like new releases) to the top of your Page Create Events for launches, virtual readings, or live discussions 🔁 Cross-Platform Content Strate...

Luke J. Wilson | 26th July 2022 | 40 Days with the Fathers

I was interviewed about my book, 40 Days with the Fathers, a few months ago. It's taken a while to be released, but now it's available to listen to! Ruah Space, who endeavours "to provide you with experiences and space to encounter God and deepen your faith", got in touch with me for a chat about my book, the early church, and the spiritual practices of the ancient church. We talked about everything from fasting to martyrdom, and the topics covered in the book, so if you're interested to hear more about that (or my thoughts on it all), then click the link below to go and listen to the podcast: Spiritual Formation & The Church Fathers with Luke Wilson – Ruah Space   I hope you enjoy the interview! And if you haven't already got it, you can buy my book on Amazon.   ...

Luke J. Wilson | 31st January 2022 | 40 Days with the Fathers

After many, many months of working on this in between COVID and other “life events” that kept me busy, I’ve finally released the Third Edition of my book, 40 Day With the Fathers: A Journey Through Church History!   The Third Edition includes: a foreword by Paul Pavao (author of Decoding Nicea), updated content and also a new chapter about the Council of Nicaea explaining what did (and didn’t) happen there. “I cannot imagine there is a better way to get familiar with 350 of the most important years of church history in seven hours spread over 40 days.” — Paul Pavao, author of Decoding Nicea If you are unfamiliar with my previous editions and what this book is about, here’s the blurb and some quotes from reviewers to give you an overview of its content:   Take a journey through the first 400 years of Church History in only 40 days! Over the course of this reading plan you will read extracts and commentary on 23 different early Church texts from a selection of some of the most influential Church Fathers: Didache, Diognetus, Polycarp, Ignatius, Justin Martyr, Cyprian, Athanasius, Cyril of Jerusalem, Ambrose of Milan, and Leo the Great. These people who came before us, those great men of faith, many of whom suffered persecution and martyrdom to preserve the Church and Christ’s mission, bridge the gap between the Bible and the present day. They fill the void we sometimes wonder about when we get to the end of reading Acts or the Epistles and think, “what happened next?” or “what happened to the Ephesian church after Paul left?” — well now you can read for yourself and see how God continued to grow His Church!   Praise for 40 Days with the Fathers: “Timeless truths still for today” — ⭐⭐⭐⭐⭐ “Insightful and captivating” — ⭐⭐⭐⭐⭐ “[This book] will round out your knowledge and help you become a better teacher.” — ⭐⭐⭐⭐⭐ “If you are a pastor or church leader, I highly recommend this book for you.” — ⭐⭐⭐⭐⭐ “Luke Wilson has put together an easy to read and insightful 40 day journey through the writings of the early church fathers” — ⭐⭐⭐⭐⭐ “Readers who are unfamiliar with the Church Fathers, as well as theology and church history more generally, will find Wilson’s writing clear, approachable, informative, and often enjoyable.” — ⭐⭐⭐⭐   If you are interesting in learning more about the early church in bite-sized portions that will gradually introduce you to the various figures, leaders, theologians and doctrines from the first 400 years of Christianity, then this book is for you! Order now from Amazon and enjoy it in paperback or hardcover form, or on your Kindle device: 40 Day With the Fathers: A Journey Through Church History....